About us

Puzzled by Iceland was founded in August 2010 by two Icelandic blond haired and blue eyed moms, Þóra Eggertsdóttir and Guðrún Heimisdóttir. Whilst on our maternity leave we decided to start a company so that we’d have something else to do other than talk about nappy changing.

Even though our meetings were loud and hectic, due to the amount of children present, we managed to come up with this beautiful product, often referred to as our fifth child.

We were lucky enough to get in touch with a talented product designer and four wonderful photographers and together we put Icelandic nature into a box for you to take home and puzzle. Hope you enjoy it:)

The product designer:
Sóley Þórisdóttir

The photographers:
Hafsteinn Friðbjarnarson
Helga Hvam
Hrannar Örn Hauksson
Óskar Páll Elfarsson

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